So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What...
Category: SEO Copywriting
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Content SEO, Readability, SEO Copywriting, Yoast SEO
How to use the readability analysis in Yoast SEO
Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter...
Content SEO, Internal Linking, Keyword research, SEO Copywriting, Site Structure
Why focus on long-tail keywords?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a...
Blog SEO, Blogging, Content SEO, SEO Basics, SEO Copywriting
10 tips for an awesome and SEO-friendly blog post
As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like and understand an article, they will be much more inclined...
branding, Charity, Content SEO, Local SEO, Local SEO case study, Mobile SEO, SEO Copywriting
SEO tips for non-profit organizations
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective...
Blog SEO, Blogging, Content SEO, SEO Copywriting
Blog post structure: How to set up an easy-to-read text
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your...
Content SEO, SEO Copywriting
What is quality content and how do you create it?
Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And is this the same for your users as it is for Google? In this article, I’ll discuss what quality content...
Content SEO, SEO Copywriting, WordPress
How to duplicate a post in WordPress, plus 4 reasons why!
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you...
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