Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s…
A Simple Guide to the SERPs
The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When…
How to Choose The Right SEO Agency
Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide…
Here’s What You Should Do When Your Search Rankings Drop
If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the…
How Will Internet Reputation Management Services Help My Business?
The enormous reach of the Internet and social media has made it possible for the reputation of any company or individual to be spread extremely rapidly, in a number of different ways. Nowadays, it might only take a few bad reviews about a company in order for it to acquire a reputation as an uncaring…
The Ultimate Guide to Social Media Analytics
There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The…
WordPress 5.5 is here! 5 things you need to know
It’s here! The official release of WordPress 5.5, a major update stuffed with new features and improvements. Not only does this release come with improvements to the block editor, it also allows you to edit inline images, gives you an improved content preview and much (much!) more. To give you an idea of what this…
Why A Digital PR Specialist Should Always Be Involved in Content Creation
If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn…