Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and...
Category: Site Structure
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Content SEO, Keyword research, Link Building, Security, Site Structure
12 reasons your page won’t rank – even though it’s optimized
What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In...
Site Speed, Site Structure, User eXperience (UX)
Where SEO and UX meet on your site
At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work...
Holistic SEO, Mobile SEO, Schema.org, Site Speed, Site Structure, Technical SEO, User eXperience (UX)
SEO in 2023: Your chance to shine!
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential...
Content SEO, Internal Linking, SEO Basics, Site Structure
What is site structure and why is it important?
Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search...
Content SEO, Keyword research, SEO Copywriting, Site Structure
How to adapt your content SEO strategy
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise...
Content SEO, Google algorithm, Site Structure, Technical SEO
How to rank high in Google
Want to know how to rank high in Google? You’re not the only one. “Could you please write a post with a clear path on just what to do to rank high in Google?”, “What should I do to make...
Content SEO, Internal Linking, Site Structure, User eXperience (UX)
Make a great website menu for your users and for SEO
Website menus are one of those things you take for granted — until you try to use a really bad one. In the ideal scenario users get an instant overview of what a site has to offer, and they can...
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