You decided to go into business for yourself a few years back and it was the best decision you ever made. Your business took off and today, you’re going strong. Congratulations! What’s next? Have you ever thought about expanding to another location? How about one in another state? Many small business owners picture expansion as…
What is PPC Management and Do I Need to Run Paid Ads?
Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a search engine and look for certain products and services. If your website matches their query, they have the option of clicking on the link. This is called organic, or unpaid,…
How to Craft Your Own Business Logo
A business logo also allows you to succinctly communicate information about your business and differentiate you from the competition. Creating a professional logo representing your core values and mission will go a long way in selling your brand to potential customers. Here’s what you should know about making a good logo: What are the Important…
9 Tips for Online Reputation Management for Doctors
Modern consumers use reviews before using any kind of business. A positive brand identity can be destroyed in just a few strokes by one or two bad reviews. Although you cannot please every patient, you do need to stay on top of your online reputation. Learn more about dealing with online reviews and managing your…
How to Get Extra Traffic from Google Through Voice Search
Sci-fi movies like Back to the Future and 2001: A Space Odyssey predicted a lot of crazy things. But they also got one thing right: voice-enabled technology. Instead of walking around a space station talking to Hal, people are querying an Amazon Echo while they cook dinner or asking Siri where the nearest dry cleaner…
Growing Love for Local: How Small Businesses Can Triumph Over Big Brands
Getting into business for yourself can feel like an impossible task—yet, as many as 627,000 new businesses open every year, according to the Small Business Administration. These small businesses flourish in their local communities because they provide something no big business can: a unique experience. It’s this unique experience that more and more people are…
Metrics that Matter for Small Businesses
Many small business owners focus on doing what they do best. They bake pastries, fix cars, remodel homes or do taxes. These products and services are what they’re good at, and the reason they started a small business in the first place. But what many don’t realize is that when it comes to business success,…
The Value of a Digital Marketing Agency for Small-to-Medium-Sized Businesses
The COVID-19 pandemic has been a crash course in the importance of online marketing for small business owners. While big businesses were able to bank on cash reserves or grab government handouts, many small businesses are getting by through inventive means. The struggle has been even more difficult for small businesses without an online presence….