Category: Social Media

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social...

You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can...

Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can...

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition.  Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent...

If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts....

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories...