Category: Social Media

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories.  How much do Instagram ads cost to run? The answer depends on a few factors that include, of course, the…

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences….

Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok, ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s overwhelming at best, and at worst, it makes us feel lonely. For the most part,…

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where…

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing, you need to know about Vimeo.  Creators and marketers use Vimeo in various businesses to create and share…

You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord has evolved considerably since its official 2015 launch. Once solely a tool for dedicated gamers, it is…

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a…

TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs, and soon dance routines, challenges, and #MedievalTikTok became all the rage. As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?”…