As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you’ll have to redirect your URLs. Changing URLs is...
Category: Technical SEO
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What is a Web Crawler? (In 50 Words or Less)
I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can...
Local ranking factors that help your small business’ SEO
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first...
Schema.org is hard, Yoast SEO makes it easy for you
Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented...
Structured data with Schema.org: the ultimate guide
Schema.org takes care of all the structured data needs on your website. If you use it to describe products, reviews, events, and recipes, search engines like Google can pick up this data and present your page in an enhanced way....
The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet...
Mobile SEO: The ultimate guide
We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning and the last thing they look at before they go to sleep. People use...
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