An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank...
Category: Technical SEO
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Content SEO, Mobile SEO, Schema.org, Site Speed, Site Structure, Technical SEO, User eXperience (UX)
SEO in 2021: A new chance to impress
Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the...
Accessibility, Image SEO, Technical SEO
Image SEO: How to optimize your alt text and title text
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt...
Rich Snippets, Schema.org, SEO Basics, Technical SEO
What is structured data?
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And...
404 Errors, Redirects, Site Structure, Technical SEO
Which redirect should I use?
As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you’ll have to redirect your URLs. Changing URLs is...
Technical SEO
What is a Web Crawler? (In 50 Words or Less)
I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can...
Content SEO, Local SEO, Schema.org, Technical SEO, Testimonials
Local ranking factors that help your small business’ SEO
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first...
Schema.org, Technical SEO, Yoast SEO
Schema.org is hard, Yoast SEO makes it easy for you
Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented...
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