Yes, Google may remove Google Maps reviews that the owner/admin of a Google My Business page wrote a public reply to. Responding to a review doesn’t seem to validate it in Google’s view, as in, “Well, if business owner replied...
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The New Moz SEO Q&A: 100K URL Migration Case Study
Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it.
The Roadmap to B2B SEO Success
It can be hard to navigate the B2B marketing landscape, so today, guest host Austin Peachey walks you through the stops on Obility’s SEO roadmap.
Why and How to Import Cost Data to Google Analytics (+Template)
Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a...
How to Choose Pillar Page Topics
With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break...
11 Tips to Lower Your Customer Acquisition Cost (CAC)
It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing...
5 Local Business Marketing Takeaways from MozCon Virtual 2021
Miriam shares her insights from some of the most relevant and exciting presentations at MozCon Virtual 2021 — learnings you can put to work for the local businesses you’re promoting.
UTM Tagging for Google My Business
Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

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