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We were super excited to bring MozCon back for another action-packed conference. For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus, we’ve got a quick recap!

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results.   In any event, it’s new to me.  Below is an example.  Do you see what’s out of place? Is it the plump business name?  Nope.  Keyword-stuffing…

By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.

In our last interview before the show, we talked with Dr. Pete about 2020, the trends he’s seeing in the SERPs, and what makes competitive analysis effective.

A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your website.

We’re thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!

Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys.