Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step down as Head of SEO and move on to new adventures. I want to express…
Tess Voecks Named to MNSearch Board!
We are super proud to let you all know that our very own Tess Voecks, our VP of Marketing & Operations, was recently named as an Assistant Director to the board of MNSearch! MNSearch is one of the longest-running regional SEO groups in the U.S.. Tess will bring her expertise in all things SEO and…
How HubSpotters Are Enhancing Their Content with AI
AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you’re unsure how…
How to Use XLookup in Excel
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced…
Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients
SEOs collect expenses the way beards collect food. But, unlike one’s scouring pad, few SEO people undergo routine cleansing. That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses? One or both of you will waste a lot of money, waste at least a little…
Meet Yoast’s new leader: Kimberley Cole
On May 1st, Kimberley Cole was appointed as General Manager of Newfold Digital, with a key focus of her role on leading Yoast. Since our former CEO Thijs de Valk stepped down, Yoast has been searching for a new business leader. In Kimberley, we found a fantastic person to take on this role. Kimberley joins…
How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO
After 14 years of nary an incident, and despite pretty solid security SOPs, this site was hacked earlier this month and shot up with malware. It was fine last time you read one of my blog posts, and it’s fine now. Most likely the problem was a bad plugin (a common weakness). For now, let’s…
Saying goodbye to Marieke
It is with mixed emotions that we say goodbye to Marieke van de Rakt, who has decided to leave Yoast. Everyone at Newfold Digital and Yoast will miss her dearly, and we want to thank her for all the wonderful things she has done over the years. She’s played a pivotal role in shaping the…