If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet…
Snapchat Advertising in 2022: How to Run Effective Snapchat Ads
Snapchat often gets overlooked when marketers talk about social advertising. Are Snapchat ads worth it in 2022? Isn’t Snapchat old news, now that Instagram and Facebook have Stories and Reels, and TikTok has taken over the world? In reality, Snapchat is better than ever for brands. Snapchat usage has consistently risen every year, including a…
Is Options Trading Gambling?
Gambling is defined as any hazardous activity and has the potential to result in a loss. We’re sure you’ve heard that options trading is a sort of gambling if you’re into it. Though there are numerous parallels between specific individuals, and it may wind up being that way, this is not always the case. Our…
Leadership vs. Management: Key Differences You Should Know
We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not…
6 Ways to Scale Facebook Ads (The Right Way)
Facebook advertising has been a staple of nearly every major brand over the last 5+ years. There’s no doubt that the platform provides value and can help you introduce your company to new buyers. If anything, a more common challenge I hear is how to find MORE scale within the Facebook Ads environment. Companies are…
How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t…
Checkout page UX – How to provide a good user experience on your checkout page
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a…
What’s The Next Cryptocurrency To Explode In 2022?
Cryptocurrency has grown in popularity in recent years, and many people have taken advantage of the investing possibilities that currencies like the well-known Bitcoin provide, despite their significant volatility. You now want to make some investments in the cryptocurrency market and are wondering which coin will skyrocket and enable you to benefit handsomely. If this…