One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because if you took that class, you know these four words by heart: Product Price Place…
Content Creation: A linguistic approach to creating content that ranks
A linguistic approach to creating content that ranks Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at…
How to Deliver Excellent Customer Service, Every Time
If you compare a business to the human body, there’s no doubt customer service is at the heart. It’s more than just a conversation answering a client’s question, it’s the accumulation of every interaction the client has with your business – it’s the pilot smiling from the cockpit as you board the plane, the…
Local Link Building Tactics to Get More Customers
Get More Customers Using These Local Link Building Tactics Getting more inbound links to your website helps improve your presence in the online search engines, and that assists you to get more customers. Let’s face it … link building is hard work. And most of the info out there concentrate on techniques for large, national…
How to Leverage Blog Content and Repurpose it into Winning Social Posts
Social Media – Of Many Types Of Content Marketing Value is the name of the game when it comes to marketing. How far can you stretch your marketing dollars and what kind of return on investment can you squeeze from your budget? It all depends on how savvy you are when it comes to execution!…
How to Increase Your Landing Page Conversions And Why
How to Increase Your Landing Page Conversions There is little more satisfying as a digital marketer when it comes to website optimization and marketing than making tweaks to landing pages that directly impact conversions. While it can be almost impossible to say what a standardized “good conversion rate” is, it is fundamental to your website…
Thinking Beyond the Link Building “Campaign” [Case Study]
Link Building Strategies: Beyond the Link Building “Campaign” [Case Study] Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual…
How to Build Links Using Google Alerts
Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics… They actually have tons of other tools. Some you may…