Security is a critical responsibility for businesses of all sizes in today’s society. Security operations centres must have a managed detection and response strategy. Managed detection and response is a proactive approach to security that detects and responds to threats...
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Conducting Market Research
What Is Market Share & How Do You Calculate It?
In the marketing industry, you've likely heard the term "market share" from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it's important to understand market share so you know...
Google, Google Maps, Google My Business
Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)
This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s...
Housewash, Local Business
When Seeking Power Washing in West Chester, PA
Power Washing in West Chester, PA There are several advantages to contact an expert like House Wash PA, West Chester, Pennsylvania for your pressure washing requirements when looking for Power Washing in West Chester, PA. While you may purchase a...
Marketing Strategy
It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”
We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or...
Google, Google Maps, Google My Business
25 Instagram Best Practices for Faster Growth in 2023
It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the...
Food & Drink, Health
Herbs That Are Good for You to Plant at Home
Herbs That Are Good for You to Plant at Home Herbs That Are Good for You to Plant at Home: Establishing a little perfumed kitchen garden is possible. All you need to do is cultivate some healthy herbs. Do you...
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Conducting Market Research
3 Ways Data Privacy Changes Benefit Marketers [New Data]
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat....
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