How to Find and Remove Duplicates in Excel

How to Find and Remove Duplicates in Excel

“I’ve never been a natural, all I do is try, try, try.” These Taylor Swift lyrics, in the song “mirrorball“, perfectly explain my relationship with numbers, math, and anything concerning data analytics. However, as a marketer, data analysis is one of the most important aspects of my job. But like most marketers, who prefer strategy…

Does Fixing Old Broken Links Still Matter to SEO?

Does Fixing Old Broken Links Still Matter to SEO?

Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of…

Influencer Marketing: Examples and Strategies for 2021

Influencer Marketing: Examples and Strategies for 2021

You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out if…

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