Local Services Ads: A Top Source of Qualified Leads for Roofing Companies Google Local Service Ads for roofers offer a reliable, low cost-per-lead channel that serves users your company’s name, reviews, and phone number at the top of Google search...
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Leadership
9 Mentor Traits To Look For and Why They Matter
Finding someone with the perfect combination of mentor traits is no simple task. A good mentor is inspiring, yet accessible. They have the time to listen and also have their own successful career. They're empathetic and give honest feedback. With...
News, small business
Buh Bye 2021. A BCS Recap.
Welp, we said the same thing last year. Buh bye 2021. We typically think of ourselves as serial optimists, so let’s just say that this year wasn’t what we thought it was going to be but we’re hoping we’ll get...
Google, Google Maps, Google My Business
43+ Creative January Marketing Ideas to Start the New Year with a Bang
January. Some call it the Monday of months. Some call it the holiday let-down season. The Chinese zodiak calls it the month of the ox. But if you’re an optimist like us, we call it the month of new beginnings! The world...
Multi-Location Brand SEO, Search Engine Ranking Factors
Update: How Location Page Providers Stack Up for Core Web Vitals
Analysis by: Rachel Anderson – Director of Web Intelligence In June 2021, I analyzed the web performance of location pages managed by the top location provider brands. Since that article was published several important events have happened: Google finished rolling...
Email Marketing
8 Tips for Writing An Effective and Compelling Email
Have you ever had to hype yourself up to send an email? Because, same. There’s something that feels monumental about sending an email that you don’t always get with other forms of communication. And if you’re a non-native English speaker,...
Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
5 Marketing Deliverables to Outsource Now
It doesn’t matter how small your business, what industry you’re in, or even how many members you have on your internal marketing team; outsourcing all or part of your marketing can save you time and money. We’re talking thousands of...
Content SEO, Readability, SEO Copywriting
How to write clear and SEO-friendly paragraphs
Paragraphs? Isn’t that what you get when you insert a white space after a bunch of sentences? Do you need to think about where to put that whitespace? Or can you just put one in whenever you feel like it?...
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