For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to…
60 Best Free Online Courses For Whatever You Want to Learn
Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there’s a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new…
How to Write a Killer Company One-Pager (With Examples)
If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing customers…
4 Easy Strategies for More Effective Holiday YouTube Ads
With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the explosive…
How These Hootsuite Customers Achieved Social Transformation
Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. The report delivers insights about the true value organizations realize from their social media efforts. In modern organizations, we noted three key trends: Social media deepens relationships Social media increases the efficiency of…
The Ultimate Guide to Platforms and How They Can Benefit Your Business
Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. In the last decade or so, software has become more intelligent, consumers have become more engaged and easier to learn from … and business owners have…
Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One
It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the better. You’re well on your…
18 Simple Yet Superb November Marketing Ideas (with Examples)
Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are is starting to trickle in—sort of like guests that arrive before your party starts and you’re kind of annoyed because you’re not quite ready. But I like the definition below: So, in the name of new…