Do you ever wish you could unsubscribe from a conversation? As an introvert, I do, quite often. Though unsubscribing from a conversation with another person isn’t always possible (and could potentially be seen as rude), unsubscribing from emails is perfectly acceptable behavior. As a consumer, the unsubscribe button can feel like a gift from the…
A Brief Guide to Blazor for HTTP and C# Applications
Behind every great website or application is a lot of coding. When that code is heavy or overly complex, it can slow down website speed and increase bounce rates. This is why a lot of marketers are excited about a new user interface from .NET called Blazor. The name is a combination of “browser” and…
What is an A/A Test & Do You Really Need to Use It?
What’s worse than working with no data? Working with “bad” data. As marketers, we love to test headlines, call-to-actions, and keywords (to name a few). One of the ways we do this is by running A/B tests. As a refresher, A/B testing is the process of splitting an audience to test a number of variations…
Does readability rank? On ease of reading and SEO
Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text….
Plumber Marketing: The Ultimate Guide to Growing Your Plumbing Business
At Blue Corona, we know a lot about plumber marketing. In the past decade, we’ve meticulously tracked every single advertising strategy we’ve tried for our customers—a great deal of which are plumbing companies—which has allowed us continuously to uncover insights about what works and what doesn’t. And because we’re so passionate about seeing small to medium businesses…
What is Expert Power and How Can You Develop It?
Have you heard the expression that it takes 10,000 hours of deliberate practice to make you an expert? That’s approximately 417 days if you were practicing 24 hours a day. Since that’s impossible, calculating about 3-4 hours a day of deliberate practice, it would take around 8-10 years to be considered an expert at something….
How to Attract Customers with Buy Now, Pay Later Options
Article sponsored by PayPal Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL;…
How to do keyword research for YouTube
Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things people search for on YouTube differs greatly from the kind of things they…