Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete. But to get a true...
Day: September 22, 2021
Google, Google Maps, Google My Business
How Apple’s iOS 15 Could Impact Email Marketers
As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers,...
Pets
Difference Between Indoor And Outdoor Dry Cat Food
Difference Between Indoor And Outdoor Dry Cat Food Indoor Versus Outdoor Cat Food Difference Between Indoor And Outdoor Dry Cat Food: Apartment cats are more likely to groom in their spare time since they spend so much time on their...
A/B Testing
What is an A/A Test & Do You Really Need to Use It?
What's worse than working with no data? Working with "bad" data. As marketers, we love to test headlines, call-to-actions, and keywords (to name a few). One of the ways we do this is by running A/B tests. As a refresher,...
Content SEO, Readability, SEO Copywriting
Does readability rank? On ease of reading and SEO
Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will...
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