With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable your brand to gain visibility and…
16% off and 16 sweet reasons to love Yoast SEO!
SEO should be for everyone. Everyone -big or small- should have a fair chance in the search engines. That’s why we build software for everyone at Yoast. With WordPress, everybody can build a website and publish their ideas. Add our plugin and you’ll also be able to outrank your competition. And today is a happy…
Should An SEO Agency Have Salespeople?
We have never had salespeople. And yet we have grown from one guy working out of his bedroom to almost 20 men and women working out of their bedrooms. We want to keep growing; to support the innovative tools and services the team has created, to give our people more opportunities for career growth,…
8 Image SEO Best Practices to Make Your Content More Discoverable
To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I wanted to see it. Enter: The power of images. Once I…
LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
Posted by cml63 One of the great things about doing SEO at an agency is that you’re constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on…
How to Use Customer Journey Mapping for PPC Campaigns
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your…
Learn about the three Core Web Vitals: LCP, FID & CLS
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered…
![Here's Why People Click Out of YouTube Videos [New Data]](https://no-cache.hubspot.com/cta/default/53/d3eee687-27c6-4e7c-9da9-04fd279d7f67.png)
Here’s Why People Click Out of YouTube Videos [New Data]
With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry,…