13 Social Media Analytics Tools That Do the Math For You

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool.
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [{
“@type”: “Question”,
“name”: “What is meant by social media analytics?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Social media analytics is the collection and analysis of performance data that helps you measure the success of your social media strategy. It includes tracking metrics like engagement, reach, likes, and many more across all your social channels.”
}
},{
“@type”: “Question”,
“name”: “Which social media analytics tool is the best?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Hootsuite Analytics is one of the best social media analytics tools on the market. It helps social media managers, marketers, and business owners track metrics from all major networks (Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, YouTube) in one easy-to-use dashboard. Hootsuite users can also generate beautiful custom results with just a few clicks.”
}
},{
“@type”: “Question”,
“name”: “What are the benefits of social media analytics?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Social media analytics tells you if your tactics and social strategies are working, and help you better focus your time, effort, and budgets to reach the best results.”
}
},{
“@type”: “Question”,
“name”: “What is the best way to track social media analytics?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Most social media networks have free built-in analytics tools — but the easiest way to track social media analytics from multiple accounts and networks in one place is to use a social media management tool like Hootsuite.”
}
}]
}