The Google My Business platform is well established and regarded as an essential part of any local SEO strategy. What’s more, even in 2021, Google reviews won’t lose their importance and will play a significant role in attracting new customers. Google Reviews Are An Initial Deciding Factor. We see the Map Pack first, and this…
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How Much Should Your Marketing Team Budget for 2021? [By Industry]
When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which they were. But they were…
Featured Snippets: Not Gone, Just on Holiday (Apparently)
Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C’MON, GOOGLE!…
How to Promote Your Podcast Through Paid Ads
Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in…
Yoast Local SEO 13.9: Primary location & shared properties
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes it much easier to get your site to perform better in Google. For instance, it helps you improve your local business’s contact page so customers…