Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out there that give us advertisers reason to…
How to Become a YouTuber and Get Paid: 10 Steps to Success
As the second most visited domain in the world, it’s no surprise creators flock to YouTube. With 2 billion monthly active users, YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a…
How To Naturally Relieve Earache – Adult Remedies
How To Naturally Relieve Earache – Adult Remedies The most effective method for naturally relieving earache is to wet some absorbent cotton in diluted vinegar and shape it into an earplug. Kindly place it in your ear and let it to absorb the liquid. The earplug will be necessary for no more than five minutes. Following that,…
What Is CPM and Why Your Marketing Team Should Care
As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience. It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience. You may have heard of CPM before — it’s a formula…
.png?VPl3s8vOZ492_plL_CdGPY59GF1lue0F&itok=6x7XCCPc)
4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer leads that we know are…
7 Proven Social Media Promotion Ideas That Don’t Suck
There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.) Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty, and influences purchasing behavior. That’s…
Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker
If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up feature. I can remember countless hours of scrolling through stories and hearing my favorite influencers encouraging me to “Swipe up, swipe up!” (My bank account remembers, too…
Why P2P Marketing Is a Good Alternative to Influencer Marketing
To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available. But I wasn’t convinced these influencers had my best interest in…