Month: October 2021

Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC...

As the second most visited domain in the world, it’s no surprise creators flock to YouTube. With 2 billion monthly active users, YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises...

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like...

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.) Research shows that interaction — even briefly — with your brand...