Month: December 2021

3 PPC Strategies for Contractors to Book More Jobs

3 PPC Strategies for Contractors to Book More Jobs

The Best Pay Per Click Strategies for Contractors When we think about marketing, contractors are generally not the first industry that comes to mind. We typically think of glamourous name brands. However, the digital marketing landscape offers contractors a way to market their services while precisely measuring their return on investment. Pay per click advertising, known…

What Is Servant Leadership?

What Is Servant Leadership?

Leadership looks different for everyone. Some choose to use a democratic style, where they make final decisions after getting input from team members. Some are individualists, focused on personal development and improvement, while others act as a coach that works to help employees develop their skills and build strong teams. Although different in practice, most leadership…

You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?

You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?

“Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local.  You might also have that concern if you’re thinking about wheeling out a service or product that’s very different from your other services or products. The one offering seems at…

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