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Posted by OeuyownKAs a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut...
Year: 2021
Social Media
What is the Difference Between B2B vs B2C for Paid Social Media?
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most...
Local SEO, Software releases and updates, Video SEO, Yoast SEO, Yoast SEO Premium
Yoast SEO 15.9: Performance improvements
Today sees the release of Yoast SEO 15.9 and Video SEO 13.7. In Yoast SEO 15.9, we focussed on performance improvements and general enhancements. In addition, we made Video SEO available in Elementor. Find out more! Performance improvements Improving the...
Home Improvement
When Power Outlets Spark
When a Power outlets spark , It can be normal and not so normal! We take electricity for granted and we also trust that the electrical components in our homes are safe and effective. We can turn on a light ...
Uncategorized
Are Blogs Dead in 2021? We Asked 10 Marketing Experts
It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the...
Uncategorized
The Strategic Value of Structured Data Implementation on SME Websites
Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five...
Uncategorized
4 Ways to Identify How Your Display Ads Impact Search Ad Performance
As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they...
Social Media
How Niche Communities Are Changing Online Conversations
Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok, ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s...
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