Year: 2021

<div>Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker</div>

Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker

If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up feature. I can remember countless hours of scrolling through stories and hearing my favorite influencers encouraging me to “Swipe up, swipe up!” (My bank account remembers, too…

The Ultimate Guide to Marketing Campaigns

The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action….

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