On your way to your seat at the Local Feast, they follow you around like a bad smell. You toil to build a great page or resource on your site, and two days later they’ve copied it. You put research...
Year: 2021
Contractor Marketing
Should You Turn On Call History in Google My Business?
Everything You Need to Know About Google My Business Call History and Why You SHOULDN’T Turn It On In May 2021, Google released a “call history” feature within its Google My Business (GMB) platform. It’s built to help business owners...
Measuring SEO
Website Traffic Down? How to Diagnose and Fix Traffic Drops
Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion. Ideally, you want to steadily increase website traffic, or at least keep...
Uncategorized
How to Write a Great Press Release in 7 Steps (with Templates!)
When something important happens in your business, it’s common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses often forget is the press release....
Accessibility, Gutenberg, WordPress, Yoast SEO
Writing accessible content: 4 checks you can do with Yoast SEO and the block editor
Having an accessible website means that more people can use your website and the information that you share. There are a couple of checks you can do yourself before publishing an article to make sure your article can be read...
CryptoCurrency, Finance
The Bank of Spain Establishes a Mandatory VASP Registry
Spain’s Central Bank has officially established the country’s necessary register for Virtual Asset Service Providers (VASPs). Additionally, the bank removed any worries financial institutions had about whether they needed to apply for the registry given their compliance with AML regulations....
Deep SEO Thoughts
What Is Going On With The SEO Market?
Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here’s what I think is going on. When COVID hit around March 2020, many businesses shut down their...
Marketing Strategy
What Is a Direct Response Ad?
What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and...
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