Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. If your audience sees a link they perceive to be spammy in one of your...
Year: 2021
Uncategorized
How to Carry Out Content Audits — Yes, Plural
A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing...
Uncategorized
How to Write a Price Increase Letter: 10 Tips and Examples
This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials are very expensive...
Social Media
10 Link in Bio Services to Try For Social Media
If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? It’s not...
Holistic SEO
SEO vs Pay Per Click advertising: Which one to choose?
Why is SEO so important? And why will SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website? In this blog post, I will explain the importance of...
podcast
How We Built the Strategy for Our New Flagship Podcast
You didn’t think we’d launch a podcast network without a new HubSpot show, did you? We’re excited to announce our new flagship podcast, The Shake Up, featuring comedian Alexis Gay and Venture Capitalist Brianne Kimmel. It’s produced by Senior Producer, Matthew Brown...
Uncategorized
Web Accessibility Myths: Debunking 7 Common Misconceptions
All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those myths, and show you why web accessibility isn’t just a...
Social Media
How to Build Better Ads With the Facebook Ads Library
What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on...
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