I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You want to stand out against…
PLUMBER IN ENCINO CALIFORNIA: EVERYTHING YOU NEED TO KNOW
ENCINO PLUMBER: The water system and its accompanying plumbing are essential components of our homes. They function similarly to a house’s digestive system, and the worst-case scenario is not unusual. Pipes freeze and burst on a regular basis, water leaks occur, and your water bill grows. Corrosion and slab leaking also occur. All of these…
Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers
What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and…
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Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips]
It’s very easy to spot good leadership when it happens. Take, for instance, how an old manager of mine used to ask my advice on business strategy in our weekly 1:1s — and then provide constructive feedback on it. While I might not have recognized it at the time, I now see he was teaching…
Local Search Rankings Dropped? Follow These 10 Most-Useful Troubleshooting SOPs
You’ve got to figure this out soon, or at least start moving in the right direction. It was a big rankings drop, and one that will cut into business sooner or later. You don’t want general advice, but you also don’t want to look at 172 different things only to be told you need to…