The time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data as of July 2023. At that time, your only option will be to make the…
What Causes a Website to Be Vulnerable?
What Causes a Website to Be Vulnerable? A website vulnerability is a misconfiguration or weakness in the code that allows attackers to acquire control and perhaps cause damage. With over 30,000 internet hacks occurring every day, you should be cautious about any weaknesses that expose your website to hackers. Hackers use automated tools such as…
20 Webinar Landing Page Examples That Will Boost Conversion Rates
Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to…
Cross-Channel Marketing: Can You Do It All?
Unless you went to clown college (props to you if you did), you probably struggle to pull off the classic “juggling act” of marketing your business as much as possible. Marketing your business can sometimes feel like this. However, it doesn’t always have to feel like you’re performing tricks to market your business successfully across…