Day: August 24, 2022

We’re #4,678!

We’re #4,678!

LSG has been on quite a ride over the past few years. We have grown from a scrappy team of 10 SEOs to a scrappy team of almost 30. I guess we were helped along by COVID pushing the entire planet online, but it wouldn’t have been possible without a great team of geeks and…

What Is Search Engine Marketing?

What Is Search Engine Marketing?

What if I told you there’s a simple way to get noticed online that anyone can use? Have you guessed what I’m talking about yet? It’s search engine marketing. Although it’s sometimes confused with SEO, SEM marketing relates to your paid advertising efforts like Google Ads to improve the visibility of a website or product…

Yoast SEO Premium 19.2: A new inclusive language analysis — in beta

Yoast SEO Premium 19.2: A new inclusive language analysis — in beta

Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to the words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. As inclusive language…

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