8 Mindsets That Destroy Personal Satisfaction Personal fulfillment, for most individuals, has less to do with their financial account or social media status and more to do with how they handle their day-to-day life. We all want more out of life, but if we don’t take a step back and look at where we are,…
What is Copywriting? Definition & Tips
Not quite sure what makes a good copywriter? This isn’t a huge surprise, since there’s a lot of confusion about copywriting. It’s often compared to content writing, and some use the terms interchangeably. That’s not entirely accurate, though. Just what is copywriting, and what makes it different from other types of content creation? Here’s a…
Your local business’ anniversary is a powerful marketing opportunity don’t waste it
Local Business Spotlight: If you’ve struggled to advertise your local business or have a limited budget, take advantage of a simple approach to tell your narrative about how your company is tied to your community. Anniversaries are excellent subject matter events for both promoting your company and extracting the most value from your efforts. Anniversary…
Facebook is Redesigning its News Feed: What Marketers Need to Know
Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user…
Bounce Rate: What Is It and What Is a Good Number?
It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. Seeing that number creep up makes you wonder what is going wrong. The problem is, those numbers can be misleading. After all, how high…
How to get ratings and reviews for your business
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how…
Learn To Let Go Of The Past
Let Go of the past What do you want out of life? Is it cash? What about your health? Fame? Respect? All of these things are beneficial, but only when you concentrate on the present. If you spend all of your time reflecting on the past, your future will be dark and bleak. Life is…
Apple’s Search Engine Is Hiding In Plain Site
There have been a lot of tweets and chatter about Apple launching a search engine and SEO Twitter is all abuzz about whether or not Apple will create a new search engine and what it will look like or when it will launch. The thing is, it’s already out there and many of us use…