Dynamic Search Ads (DSA) is a great tool that has been around in Google Ads for quite a while now. I’ve liked and used them since way back in 2017. But DSA campaigns operate differently than regular search campaigns, and sometimes I see people get tripped up on best practices that cause them to decide DSA…
Artificial Intelligence (AI) – When a Real Human is Needed
When Only a Live Person Will Do There is an ongoing discussion concerning whether or not AI can function without human guidance. Despite claims that AI can be deployed without any human oversight, it’s becoming increasingly apparent that humans are still necessary for optimal outcomes. In this piece, we will examine the benefits of human…
How to Create a Unique, Relatable Brand as a Content Creator
When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator?…