Organic reach decline has been a hot topic in social marketing circles for years now. So what’s the real state of affairs? As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%. Organic social media marketing is far from dead. But the way marketers think…
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. …
