You don’t just want to become easier to find: you want to be harder to avoid. Higher rankings make you more visible, but alone they don’t make you unavoidable. Your goals will require more than that. You need multiple ways to advance your goals, and not just 1 or 2. It’s like how there’s not…
Google’s Search Engine and AI Redesign: Potential Impacts on Paid Media
Google’s recent announcement of a comprehensive redesign of its search engine and AI technology could signify a major shift in the digital advertising landscape. While the full implications are still unfolding, this development may significantly alter how campaigns are managed and optimized on Google. Google Introduces AI Overviews to Search Results Recently, Google introduced its…
Social Media Automation: 8 Time-Saving Tools for 2024
If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to…
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite…
The basics of email marketing
Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing, and give you a few practical tips on how to get started. The 4 benefits of email…
What Are Social Media KPIs? 25 Examples + How to Track Them
Social media KPIs (or key performance indicators) are data-based measures of your progress toward important business goals. Understanding which KPIs matter and how to track them allows you to build and refine an effective social media strategy that supports organizational success. Bonus: Get a free social media report template to easily track and measure performance against…
5 CMO Communication Strategies to Secure CEO Buy-in
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. In this recent episode of Marketing Against the Grain, we explore this topic and offer tips for enhancing your communications with executive leadership. Here are five actionable insights that CMOs and marketing…
Optimising Weight Loss through Fasting
Because of the possible health advantages, fasting has become more popular, especially intermittent fasting (IF). Intermittent fasting is a weight management programme that promotes metabolic health, insulin sensitivity, and improved eating habits by alternating between eating and fasting intervals. Read on to learn about the several IF approaches, why they work, and how to include…