Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing, and give you a few practical tips on how to get started. The 4 benefits of email…
What Are Social Media KPIs? 25 Examples + How to Track Them
Social media KPIs (or key performance indicators) are data-based measures of your progress toward important business goals. Understanding which KPIs matter and how to track them allows you to build and refine an effective social media strategy that supports organizational success. Bonus: Get a free social media report template to easily track and measure performance against…
5 CMO Communication Strategies to Secure CEO Buy-in
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. In this recent episode of Marketing Against the Grain, we explore this topic and offer tips for enhancing your communications with executive leadership. Here are five actionable insights that CMOs and marketing…
Optimising Weight Loss through Fasting
Because of the possible health advantages, fasting has become more popular, especially intermittent fasting (IF). Intermittent fasting is a weight management programme that promotes metabolic health, insulin sensitivity, and improved eating habits by alternating between eating and fasting intervals. Read on to learn about the several IF approaches, why they work, and how to include…
