Day: May 31, 2024

12 Kinds of Growth in Local SEO

12 Kinds of Growth in Local SEO

You don’t just want to become easier to find: you want to be harder to avoid.  Higher rankings make you more visible, but alone they don’t make you unavoidable.  Your goals will require more than that.  You need multiple ways to advance your goals, and not just 1 or 2. It’s like how there’s not…

Google’s Search Engine and AI Redesign: Potential Impacts on Paid Media

Google’s Search Engine and AI Redesign: Potential Impacts on Paid Media

Google’s recent announcement of a comprehensive redesign of its search engine and AI technology could signify a major shift in the digital advertising landscape. While the full implications are still unfolding, this development may significantly alter how campaigns are managed and optimized on Google. Google Introduces AI Overviews to Search Results Recently, Google introduced its…

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