You don’t just want to become easier to find: you want to be harder to avoid. Higher rankings make you more visible, but alone they don’t make you unavoidable. Your goals will require more than that. You need multiple ways to advance your goals, and not just 1 or 2. It’s like how there’s not…
Google’s Search Engine and AI Redesign: Potential Impacts on Paid Media
Google’s recent announcement of a comprehensive redesign of its search engine and AI technology could signify a major shift in the digital advertising landscape. While the full implications are still unfolding, this development may significantly alter how campaigns are managed and optimized on Google. Google Introduces AI Overviews to Search Results Recently, Google introduced its…
Social Media Automation: 8 Time-Saving Tools for 2024
If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to…
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite…