Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload because there are so many metrics and graphs to choose from. To help narrow down your social media reporting to the most important data, we’ve selected…
Why Short-Form Video Is the Future Of Lead Generation
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many…
