These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have to keep an eye on your social video metrics. Like other social analytics, video metrics show you what’s working, what isn’t, and any opportunities for future wins. But those might…
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action…
When Experts Handle Your Terracotta Tile Installation What You Can Anticipate
Transform Your Space with Timeless Elegance Using Terracotta Tiles For homeowners in Surrey who want to add a touch of classic beauty to their space, terracotta tiles are a great option. Thanks to their warm, earthy tones and rustic charm, terracotta tiles can quickly make any room look better. But putting these beautiful tiles down…
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with…
The Importance of Specialised Plumbers For Sydney Homes
Plumbers in Australia Fixing clogged pipes and installing fixtures seems tempting. However, it’s unsafe and often not supported by building codes and regulations. Below, we’ve discussed why relying on specialised plumbers – who can meet your local requirements and offer many other benefits – is crucial. Why is Regular Plumbing Maintenance Necessary? Your…
Social Media Crisis Management in 9 Steps (2024 Guide)
Social media crisis management is critical for every social media and communications professional. Why? Because when your brand is in the middle of a crisis, every TikTok, Reel, or Tweet you post can either protect your brand’s safety or turn a one-time incident into a long-term loss of brand trust. In this guide, we’ll show…
Mastering Google Trends to improve your SEO
Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings…
![Facebook Boosted Posts: Expert Tips for Great Results [2024]](https://blog.hootsuite.com/wp-content/uploads/2024/08/Facebook-Inpost-CTA-1.png)
Facebook Boosted Posts: Expert Tips for Great Results [2024]
It’s 2013. You sit down and craft a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a sip of your nonfat caramel macchiato and check your Facebook analytics. Half your followers have seen it and it has 100,000 impressions already. Life is good. Sorry, friend: in 2024,…