Can’t figure out what to post on LinkedIn? The platform has long been a great space to connect with potential employers, customers, and colleagues in your field. But LinkedIn’s value goes beyond networking. LinkedIn has become a powerful publishing platform in the last few years. Unlike most social networks, it allows long-form content, including articles,…
Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It
On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. Keep…
The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive?…
Maintaining Healthy Hair: The Amitys Guide
The Ultimate Guide to Healthy Hair Hair health is essential to overall wellness, and everyone should be familiar with the concepts that promote healthy hair. On the skin’s surface, you may find the protein keratin in the hair follicles. Layer one is the medulla; layer two is the cortex; and layer three is the cuticle,…
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI…
The 10 best AI copywriting tools (free and paid!) in 2024
If it seems like AI copywriting is everywhere these days, that’s because it is: AI is generating content left and right, from blog idea generators and Instagram caption makers to e-commerce chatbots that can issue a refund for your latest order. Like it or not, using AI to create content can save you a ton…
How to use LinkedIn analytics in 2024: A marketer’s playbook
Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. In this guide, we’ll cover how to access LinkedIn analytics, important LinkedIn metrics…
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager….