Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many…
Acupuncture for Insomnia: Regaining Sleep Regularity
Exploring Acupuncture: A Natural Approach to Combat Insomnia Sleep disorders are on the rise in our modern, fast-paced world, affecting a significant number of individuals worldwide. If you have exhausted all options with over-the-counter drugs or lifestyle modifications to improve your sleep without much success, you might be in search of an alternative solution. Acupuncture…
7 common technical ecommerce SEO mistakes to prevent
Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps…
The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur,…
Limestone Floor Cleaning New Malden
In New Malden, this limestone floor had lost its finish. The surface had become dull, scratched, and stained and years of foot traffic and poor cleaning had taken a toll. The homeowners reached out to Fabritec Tile Cleaning for help. They wanted their floor restored to its former beauty. This case study details how Fabritec…
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget…
Are Marketers More or Less Productive in the Office? [New Data]
The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient…
Social media customer service: How to do it right in 2024
Social media customer service has never been more important. 81% of customers expect faster service thanks to new tech, and 65% expect it if they spend more than usual. As customers continue to spend cautiously in the wake of post-COVID inflation, competition for their dollars is rising. But cost isn’t the main deciding factor if…