Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the steps I follow to conduct competitor analysis and identify ways…
Explore Top Acupuncture Options in Your Area
Find the Best Acupuncture Near Me Acupuncture is a traditional therapy rooted in the principles of Chinese medicine. The process entails carefully placing fine needles at specific points on the body to promote healing and enhance the flow of qi. The idea of Qi, a vital energy that circulates through the body via meridians or…
BrightonSEO October 2024
On 3rd October 2024 I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk I spoke about my how I navigated different side projects over the years that helped me experiment with my SEO skills as well as apply what I learned from those projects…
How to set a smart social media budget (and get it approved)
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the…
Brand Tracking: How to Streamline This Process With AI
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver…
Tips to Choosing The Right Natural Hair Dye
Avoid Toxic Chemicals in Hair Dyes: Learn to Color Your Hair Safely Many conventional hair dyes contain harmful chemicals that can pose risks to your health. However, there are safer, non-toxic alternatives available for those who want to color their hair without exposure to these dangerous substances. In this comprehensive guide, we’ll explore how to…
Blue Corona and RYNO Strategic Solutions Merge, Pioneering a New Era in Digital Marketing for Home Service Contractors
Phoenix, AZ: RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, are thrilled to announce that the companies are merging effective Oct. 1, 2024. This strategic union combines nearly 30 years of expertise from both companies, unifying under the RYNO Strategic Solutions brand, creating an unrivaled…
Improve your Shopify store’s visibility with AI in Yoast SEO
Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and impactful. The role of SEO titles and meta descriptions…