Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry…
Simple Skin Revitalisation: The Natural Face Lift
Natural Face Lift: Revitalise Your Skin A natural facelift is a noninvasive cosmetic procedure that can enhance skin radiance and minimise the appearance of wrinkles. Its focus is on enhancing skin elasticity, firmness, and overall appearance without resorting to surgical procedures or synthetic chemicals. This approach emphasises natural processes, substances, and lifestyle adjustments to enhance…
Elevating author and publisher entities in SEO
The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate their optimization into your existing…
![How To Run the Easiest Social Media Audit [FREE TEMPLATES]](https://localseoresources.com/wp-content/uploads/2023/01/HS_ProductImage-Analytics-1.png)
How To Run the Easiest Social Media Audit [FREE TEMPLATES]
Social media marketing is all fun and games… but if you don’t measure those hijinks, how can you ever know what’s working? That’s where a social media audit comes in. Regular audits are the secret to understanding how each social account contributes to your marketing goals. And if you use a simple template (like the…
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the…
Too Faced Cosmetics: Embracing Beauty on TikTok
Transforming the Makeup Industry: Too Faced Cosmetics’ TikTok Revolution Makeup tutorials are no longer lengthy. Contemporary beauty trends focus on concise, captivating content that grabs attention instantly. Too Faced Cosmetics specialises in TikTok. Standing out in the ever-changing digital world is a skill, particularly in the beauty industry. Platforms like TikTok are fuelling the shift…
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change….
Google Deprecates Lead Disputes in Local Service Ads
Businesses Can No Longer Dispute Unqualified Leads in Local Services; Google Now Credits Leads Automatically In an effort to streamline and improve the lead crediting process, Google has started rolling out a significant update to the Local Service Ads (GLSA) platform. Its officially taking over reviewing (and crediting) Local Services leads. The update launched today…