There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO. But it does want to change your…
YouTube Marketing in 2024: How To Get Started
83% of adults in the U.S. are on YouTube, and people watch over a billion hours of content each day. That means your business has a huge opportunity to reach your audience via YouTube marketing. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to…
How I Use Substack as a Writer [+ Tips for Readers]
There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you…
Getting your hosting into shape and why you need to update unsupported versions of PHP
In this post, we want to go into the importance of upgrading your PHP if you are using an older, unsupported version. This is crucial when it comes to the security and speed of your website. So don’t click away just yet, because we have an important update regarding Yoast SEO, Yoast SEO Premium, and…
The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers
If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences. Well, research shows artificial intelligence (AI) is becoming the marketer’s ultimate assistant in many of these quests. It’s also…
The Importance Of Termite Inspections For Sydney Home Owners
Regular Termite Inspections Is a Must As a homeowner in Sydney, you’re likely aware of the threat termites pose to your property. These wood-eating pests can cause significant damage, and their presence in your home can lead to costly repairs. But did you know that regular termite inspections can help you avoid these expenses? By…
How to Create a B2B SEO Strategy in 9 Steps
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of…
Iontophoresis Therapy: An Exciting Treatment Option with Great Potential
Iontophoresis: Effective Physical Therapy Iontophoresis is a non-invasive treatment technique that utilises a small electrical current to effectively deliver medication through the skin and into the underlying tissues. This technique effectively treats musculoskeletal and inflammatory diseases, such as tendinitis, bursitis, and plantar fasciitis. The process involves placing electrodes on the skin and utilising a gentle…