Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive…
A Deep Dive into Building a Productive Workplace
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to…
TikTok Business vs. Personal — How to Make the Right Choice
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types…
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to get these pesky dinnertime calls all the time. Not only were they frustrating, but they never seemed successful for the companies trying to drum up…
Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business
In your effort to get reviews that grow your cred and your business, it’s easy to get stale. You ask the same people, in the same way, around the same time, for roughly the same favor. You leave it alone unless and until there’s a big problem or a big gap in your armor. Perhaps…
12 Best Free (& Private) Email Accounts & Service Providers for 2024
Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service providers give you privacy. They provide lots of storage space. They are accessible on all internet-connected devices and browsers. Beyond our top picks, there are other email service providers I like. In this guide, I’ll explain what…
Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and…
Hot Water System Faults Explained Plumbmaster Plumbing
Hot Water Service Problems: How Plumbmaster Plumbing Can Help Experiencing hot water service problems can be a real hassle, affecting everything from your morning routine to your utility bills. Fortunately, Plumbmaster Plumbing is here to help diagnose and fix a wide array of hot water system issues. Whether you’re dealing with gas supply problems, electrical…