Having an informative, engaging, and impressive influencer media kit is one of the best ways to land professional brand deals as a creator.
Your media kit offers brands a snapshot of your work, your audience, and the value you can bring to brand campaigns as a creator.
If you want to nail your media kit and secure more brand partnerships, here’s everything you need to know about creating an effective influencer media kit.
What is an influencer media kit?
An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships.
A good media kit should:
- Showcase your content creation strengths
- Prove that you have an engaged online following (e.g. by including follower and engagement stats)
- Highlight the kind of value you can bring to a potential brand partnership
Simply put, the purpose of a media kit is to convince others (businesses, collaborators, and influencers you could potentially partner with) that you have the followers, strategy, and confidence to boost their presence online — and in turn, make them money.
Alexis Quintal, CEO and Owner at Rosarium PR & Marketing Collective, emphasizes the importance of a media kit from the brand side:
“From a marketer’s perspective, a media kit also speeds up the decision-making process,” she says. “A well-designed kit shows you understand your brand goals and are serious about partnerships.”
Ideally, a media kit should be short and sweet (like a resume). It’s a visually appealing and concise snapshot of your online presence and achievements.
Media kits are usually exchanged in a PDF or slideshow format — but again, if it’s a slideshow, it should be short! Think of it more like a highlight reel than a feature film.
Free influencer media kit
Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.
Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.
How to create an influencer media kit in 9 steps
If you’re ready to start securing brand partnerships, follow these steps to create an influencer media kit that tells your story.
1. Create an “About me” section
This is arguably the most important part of your kit — it should come first, as it will shape the viewer’s first impression of you as an influencer.
Include your name, where you’re based, and what you do. Your “About Me” section should highlight your interests, values and experience in a concise way.
Don’t be afraid to show your personality! This is your chance to give brands a preview of what it’s like to work with you.
The intro section should also include a headshot — ideally the same image you use for your profile pictures across your platforms. Using the same image helps create brand cohesion and recognition.
2. Highlight your stats
As much as we believe that quality beats quantity when it comes to social media, the stats still matter. Hard numbers will help your potential clients decide whether your reach and engagement align with the brand’s targets.
Make sure you include:
- Your number of followers: This is important, but not quite as informative as…
- Your engagement rates: This shows how many people actually interact with your content (and proves that you haven’t bought all your followers). For an in-depth guide on engagement rates and other stats that matter, check out our guides to analytics on Instagram, Facebook, Twitter and TikTok.
- General audience demographics: What is the gender breakdown, and where does your audience live? How old are they? This will help businesses determine if there’s overlap between your followers and their target audience, and will inform whether or not you’re the right fit for their brand.
You can also include:
- The average number of likes/comments you get on posts
- How much content you post in an average week
- How much your account and following has grown in a certain amount of time
3. Cut any data that doesn’t serve you
Honesty is the best policy, but if you feel certain stats aren’t representative of how great you are, you don’t have to include them. This is especially true if you’re just getting started as a creator.
Focus on the positives and how much you’ve grown, and leave out anything that won’t help you get a deal. Make sure you still have those stats written somewhere, though, as brands might ask, and you definitely don’t want to lie (lying is morally bad, yeah, but getting called out for that is also super humiliating).
4. Share content examples
Next, show off your best work. Highlight past brand campaigns you worked on and include the actual posts you created.
Highlight as many numbers as possible, including how long campaigns lasted, how the stats for the brand you partnered with changed, and any concrete data you can give for the actual number of people or sales you sent their way.
Affiliate programs are also great for this. If, for example, you gave your followers a unique code that they could use for a discount at a certain vendor, your kit should include how many people used your code (and how much money you brought in for the brand).
Obviously, you’ll want to be as positive as possible when referring to other brands that you’ve partnered with. Now is the time to be upbeat and inspiring.
If you’re new to the game and don’t have brand partnership examples to share yet, don’t sweat it. You can share examples of your highest-performing posts or UGC content, instead.
The goal is to showcase posts that best represent your content style so brands know what to expect when working with you.
5. Include testimonials from brands
Similar to past work, testimonials are a great way to communicate social proof. When potential clients see the glowing reviews other brands left for you, they’ll be more swayed to work with you, too.
It’s easy to collect testimonials. As you’re wrapping up brand campaigns, ask the brand manager if they can write a quick review about what it was like to work together. Bonus if they can provide concrete results you helped achieve.
6. List your services
In 2025, there are many ways creators can partner with brands. Use your media kit to highlight everything you’re interested in working with brands on.
This could include:
- Sponsored content
- UGC content
- Affiliate marketing
- Speaking gigs
- Long-term collaborations
7. Share your pricing, rates, and fees
Next, share your rates for all of the services listed.
Influencer pricing can range depending on industry, niche, and audience size. Do some research into what similar creators in your space charge if you’re unsure how to price your services.
8. Provide contact information
This one should go without saying — when creating your media kit, include contact details to make sure brands know exactly how to get in touch with you!
9. Bonus: Share your media kit
Once you’ve finished making your media kit, add it to your link in bio tool so brands can access it.
If you want tips for sending your media directly to brand managers or influencer marketing teams, keep reading!
3 inspiring influencer media kit examples
Now that we’ve covered all the basic elements of a media kit, here are a few examples of well-designed, effective influencer media kits.
It’s important to remember that there’s no one way to make a media kit — each kit will look a little different from the next. What’s important is that they are easy to read, friendly to the eyes, and informative.
1. Sunshine Seeker: Travel creator
If you’re in the travel niche, take inspiration from Sunshine Seeker. Charlotte, the creator behind the travel blog, put together this influencer media kit that showcases her mission, global reach, and the various travel brands she’s worked with.
She also breaks down her services into detailed packages — which is a great way to set the tone for what brands can expect when working with her.
Source: Sunshine Seeker
2. Life With Michelle: UGC creator
Michelle Henderson is a UGC creator and Amazon influencer. As part of her media kit, she makes it clear from the start what her services are (UGC content) and what niche she’s in (Amazon).
Source: Life With Michelle
3. Shreya’s Kitchen: Cooking creator
Shreya Walia is the recipe creator behind Shreya’s Kitchen, a food blog that’s amassed 1.3 million followers on TikTok and over 250K on Instagram. As part of her influencer media kit on her website, she showcases her previous brand collaborations in a creative way.
Each brand has a corresponding recipe next to its name, which links to the social media post she created for the partnership. It mimics a cookbook, which is a smart way to infuse her niche and personality into the kit.
How to send your media kit to brands and secure partnerships, according to the experts
Looking for that little something extra to help you stand out and secure more brand partnerships?
Here are the real methods that work, according to creators Gigi Robinson and Veronica Droulia, and Alexis Quintal, CEO and owner at Rosarium PR & Marketing Collective.
Build relationships before pitching
Quintal suggests focusing on relationship building, not just pitching.
“Start by engaging with the brand on social media weeks before you reach out,” she says.
Robinson echoes this sentiment: “Network like a real person, not a pitch bot,” she says.
“Slide into DMs, comment on posts, and tag brands you genuinely love. Most of my best partnerships started from a cold pitch or a comment that turned into a convo.”
Send your media kit with a pitch
Your social media kit shouldn’t replace your brand pitch, but rather, supplement it.
“If I’m reaching out to a brand, I’ll send a short, personalized email first and then attach my media kit to back it up,” says Droulia.
“It gives them a full picture of who I am, what kind of content I create, and how we could work together. I treat it like a tool to help them say yes more easily.”
Quintal echoes this statement, adding that media kits can communicate more information when used in tandem with a pitch.
“The media kit helps move brands from ‘curious’ to ‘committed,’” she says. “Once you’ve grabbed their attention with a strong, personalized message, your media kit seals the deal by demonstrating experience, professionalism, and results.”
Make your pitch concise and personalized
The last thing someone wants to read is a generic message with no personality. Instead, your pitch should be tailored to the brand you’re reaching out to.
“Don’t just send a generic pitch,” says Droulia. “Make it clear why you genuinely love the brand, and how your content can bring value. I always try to show that I’ve done my homework and have an idea or concept in mind.”
Also be sure to keep the pitch concise. Focus on a few key points and let your media kit do the rest of the talking.
Consider making multiple media kits
For creators who operate within multiple niches, you may feel boxed in with a single media kit. Droulia suggests leaning into each of your niches by making more than one kit.
“If you’re a lifestyle creator or have a lot of different ‘content buckets’ within your personal brand, I recommend making multiple media kits that showcase your past brand collaborations,” she says.
“For example, if you are pitching to a hotel, you will want to highlight past hotel collaborations and include examples of your work. It may seem like an extra step, but it’s extremely important to view your media kit in the eyes of someone on the brand’s influencer marketing team.”
Send a DM
Brand connections often start on social media, whether you follow each other or a brand comments on one of your posts. Droulia recommends using social channels as an opportunity to make the first pitch.
“I almost always reach out to brands via Instagram DM first,” she says.
“I call it my ‘mini IG pitch’ which is a shorter, more casual version of my formal email pitch. I typically have a call to action at the end of my IG pitches that says, ‘Is there an email for your influencer marketing department that I can reach out to and provide more information on my audience and insights to?’”
Influencer media kit FAQs
What should I include in my influencer media kit?
Your influencer media kit should include audience demographics, stats about your follower count, engagement, and reach, and previous brand content examples. It should also include your pricing, services, testimonials, and contact information.
What tools or apps can I use to create my influencer media kit easily?
You can use tools like Hootsuite to collect analytics for your influencer media kit. Hootsuite also offers a free influencer media kit template, or you can use Canva to create your own.
What stats or analytics do brands care about most in a media kit?
Brands care most about your reach, engagement, and audience demographics. These analytics help brands understand how well your content performs and if you reach their target demographic.
How long should an influencer media kit be?
Your influencer media kit should be about one page. Each section should be concise and scrollable so that brands get the most important information
Should I include my rates in my media kit, or send them separately?
You should include your rates in your media kit. Briefly highlight your pricing, services, and fees in your kit so brands know right away if they’re a good fit.
How much does a media kit cost?
It’s free to create your own influencer media kit. You can use Hootsuite’s free influencer media kit template or use a tool like Canva to create your own.
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