Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot… you name it. If your audience has an…
How to Write a Memo: The 10 Steps I Use to Get It Right Every Time
Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts. Unlike an email, memos typically go out to your entire department or everyone…
Brutally Short List of WordPress Plugins That Help Local SEO
Most wounds are self-inflicted, at least in local SEO. A weak site makes it much harder to get visible in the organic results and in the Google Maps results, and to stay there. But you won’t grow the site to be big and strong if simple tasks are a PITA, or if you spend too…
Getting B2B Ecommerce Right — Here’s What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies…
Mastering Mental Resilience Techniques in Survival Psychology
Unlock the Secrets of Survival Psychology to Thrive in High-Stress Situations The expression “desperate times call for desperate measures” captures the essence of survival, particularly as we explore the complex dimensions of survival psychology. When faced with significant threats, the human mind undergoes a profound transformation, revealing deep reserves of strength and resilience that often…
Facebook hashtags for 2024: 120+ fresh ideas + free generator
Organic reach on Facebook isn’t what it used to be. But the good news is there are still ways to increase your visibility and get your posts in front of your audience, including using Facebook hashtags. Hashtags are a powerful tool for discovery on social media platforms like Instagram, TikTok, and LinkedIn but marketers often…
AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work…
Red Light Therapy: Effective Back Pain Relief
Explore Proven Red Light Therapy Techniques to Naturally Relieve Back Pain Back pain is a prevalent health issue that impacts millions of individuals around the world, crossing various demographics such as age, gender, and lifestyle choices. This discomfort can manifest in numerous forms, ranging from sudden, sharp acute pain to persistent chronic conditions that may…