There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and...
New: From longform to key takeaways, in seconds. Meet Yoast AI Summarize
Today, we’re excited to welcome Yoast AI Summarize to our growing family of AI features. Just like our other AI tools, this new feature is designed to make your publishing process faster and easier by putting powerful, practical AI right...
How to build an email list from scratch: 15 incredibly effective strategies
When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist. Within a few weeks, that waitlist had grown to hundreds...
What is employee advocacy? A guide for marketers in 2025
Employee advocacy is one of the easiest ways to get your brand in front of more people without spending more on ads. When your team shares company content on their own social channels, it reaches audiences you’d never hit from...
A detailed guide to optimizing ecommerce product variations for SEO and conversions
Table of contents What are product variations in ecommerce? Why do product variations matter for customers? How do product variations support your ecommerce SEO strategies? Increase in keyword targeting Richer content for search engines and AI engines Improved user engagement...
Social media image sizes for all networks [September 2025]
Social media image sizes seem to change … a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly...
12 ebook templates for InDesign, PowerPoint, and Google Docs [free download]
I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to pulling together a full ebook design: layout, flow, and visuals, that’s not exactly my forte....
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations and feed the frenzy. Welcome to a social media communication...
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