In 2021, Your Mobile Website Experience Is Critical to Marketing Success Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only continues to rise. What is mobile site experience, exactly? Your site needs to be: Mobile-friendly – Can the site be navigated without needing to pinch…
How To Make a YouTube End Screen [+ Templates & Examples]
While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. Aside from product…
Earn Press Coverage for Your Brand in 5 Steps [Case Study]
In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand’s content.
How to Use The Facebook Creative Hub
According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? You’re not alone. It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider,…
Everyday website optimization: 6 tasks for your daily SEO routine
Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things…
March 2021 Google SERP Feature Changes Signal Recovery?
This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March…
What Is a Breakout Session? [+ How To Plan Your Own]
Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information. I’m sure I’m not alone in these feelings, that many of us want to…
3 Vital Click-Based Signals for SEO: First, Long, & Last
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.