Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram. According to HubSpot Blog research, YouTube was the most successful social media platform in 2023, growing by 79% year-over-year. Of the marketers surveyed, 95% said…
Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs. That‘s…
Exciting Adventures Await on Road Trips from Charlotte
Just minutes away from the vibrant heart of Charlotte, limitless adventure opportunities await you on the open road. Whether you’re envisioning a spontaneous weekend getaway or meticulously crafting an extensive vacation itinerary, Charlotte’s prime location makes it the ultimate starting point for unforgettable road trips. Within a day’s drive, you can uncover a diverse range…
Enhance keyword research with Yoast SEO and Semrush
In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature,…
How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025
I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson…
American Road Rules: Why We Drive on the Right Side
Exploring the intricacies of American driving habits reveals a fascinating tapestry woven with historical significance and cultural evolution. When you drive on the right side of the road today, you are participating in a practice that traces its origins back to the days of horse-drawn wagons and a burgeoning revolutionary spirit. This driving convention, currently…
Here’s How I Write a Resignation Letter That Makes a Good Last Impression
I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written four over the course of my career.) I always try to tell myself that millions quit their jobs every month. But as a people-pleaser, I can never seem to…
Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean,…