As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective...

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in...

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience. If you're new to the platform, you're probably wondering how to get...

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. Over many B2B SaaS roles,...

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and...