Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story...
Google, Google Maps, Google My Business
How to create and improve your Facebook Business Page in 2025
A Facebook Business Page is a public profile on Facebook that allows businesses and creators to promote content and connect with customers online. It’s an important tool for engaging with customers. Brands use a Facebook Business Page to run Facebook...
Google, Google Maps, Google My Business
Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time...
Google, Google Maps, Google My Business
Why user-generated content (UGC) matters + how to do it right
User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably created UGC without even knowing it by leaving a review of a business or posting an image using...
Google, Google Maps, Google My Business
How does the TikTok algorithm work in 2025? Tips to boost visibility
Key takeaways The TikTok algorithm rewards content that aligns with specific groups (e.g., #BookTok, #SportsOnTikTok), making them more visible within those communities. Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community. The TikTok...
Google, Google Maps, Google My Business
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the...
Google, Google Maps, Google My Business
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The...
Content SEO, SEO Copywriting
The Flesch reading ease score: Why & how to use it
If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the Flesch reading score. This metric was developed more than 70 years ago and is still one of the most widely...
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