The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications....
Meet Chaya Oosterbroek: our new COO at Yoast
We’ve had the pleasure of welcoming a lot of new people to our team this year. Including a new board member and co-owner in the company: Chaya Oosterbroek. We’re already big fans of Chaya as our Chief Operations Officer and...
How to Develop a Niche Marketing Strategy that Drives Growth
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create...
The Correlation Between Authoritative Links and Ranking [SEO Study]
Posted by EricEngeOver the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that...
The Advanced Guide to Facebook Watch
In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of...
Canceled ‘Luke Cage’ Revealed as Netflix Show Americans Most Upset About
Has your favorite Netflix show been canceled? You’re not alone. Netflix is responsible for giving the world amazing original programming, some of which has been sadly cut short. Whilst these shows usually have a dedicated and loyal fanbase, unfortunately, they...
How to Set Up Google Analytics: A Step-by-Step Guide
Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they want to see from your business How they behave when browsing your site The best part? Google Analytics is...
The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build...
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