Sure, you can spend hours whiteboarding what you think will inspire your audience to connect with you. Or, you could keep it simple and just ask them. It’s like that quote your 9th-grade teacher used to say, “When you assume, you make an a** out of you and me.” Just us? Okay, let’s make this…
Benefits of Launching An Email Automation Campaign
Let’s talk email for a minute. Email is one of the highest impact marketing tools with a potential return on investment (ROI) of $42 per every $1 spent. And 79% of marketers have seen an increase in email engagement in the last 12 months. So even though social media gets a lot of airtime and…
How to Evoke Emotion in Your Content Marketing
“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy, acquiring a salve for sadness, achieving a sense of belonging, and more. As the quote…